Era was started from my Kitsilano apartment — a laptop, a vision, and more ambition than I knew what to do with.

After graduating, I started out in a global creative agency in Dublin and quickly found my feet in brand project management. That led me to Vancouver, where I worked on global campaigns for a major athleisure brand and later managed creative teams at a fast-paced agency downtown.

Seven years (and a few too many Gantt Charts) later, I wanted more of a challenge and less cookie-cutter marketing. I didn’t just want to tick boxes. I wanted to build something better. So, I took the leap. What started as a “I’ll give it a go” turned into a full client workload — across health & wellness, automotive, construction, and e-commerce.

I created Era, a digital marketing agency built on sharp strategy, thoughtful creative, and a no-fluff approach to helping brands show up and grow with purpose.

In 2025, I followed the call home and moved back to Ireland. Era now works with clients across Ireland and Canada and I’m proud to say we’re growing in both.

I swapped the Canadian mountains for Irish cliffs and I brought a Grizzly with me (don’t worry, he’s a Labrador).