Alpha Carpentry & Renovations
THE CLIENTAlpha Carpentry and Renovations is a family-run team with 25+ years’ experience, specialising in high-quality carpentry and renovation work across Kildare and Dublin. From bespoke joinery and media walls to custom units and banisters, they focus on precision, durability, and delivering each client's vision with expert craftsmanship.
THE PROBLEMWhat Did They Need Help With?
Alpha carpentry came to us because their online presence, content, and website weren’t showcasing their quality of work — and they needed a stronger, more strategic digital presence to attract high-value projects.
Minimal online presence → Before Alpha carpentry came to ERA, they were not using social media or video to showcase their projects, making it harder for potential clients to see examples and the quality of their past work.
No content engine → They were in need of consistent, high-quality content to highlight their craftsmanship, process and finish builds.
Website that didn’t reflect their standard → Their website needed a complete upgrade to match the level of trust and professionalism their clients expect.
Lack of strategic visibility→ They wanted to attract higher-value projects and needed strategy-led content to position them as local leaders in carpentry and renovations.
THE SOLUTION What We Did.
Instagram content → We created reels focusing on project-walkthroughs, in-project builds, and educational-driven posts to build trust and show alphas craftsmanship.
Content shoots → We captured on-going attic conversions, carpentry details and BTS building moments. We provided them with a steady bank of high-performing vertical content that spotlighted the team, process, and finished result.
Google ads campaign→ We ran google search Ads to bring in homeowners that were looking for attic conversions, renovations and carpentry services in Kildare/Dublin. This improved visibility during high-intent searches.
Website creation → We created a clean, modern Squarespace website that:
Showcases project case studies
Highlights their services clearly
Makes it easier for clients to enquire or request quotes
THE RESULTSHere’s What Changed.
A stronger local presence → Supplying Alpha with consistent video content and educational posts, helped them stand out in the crowded renovations market.
Inquires that turned into clients → Reels highlighting in-progress attic conversions resulted in messages from homeowners that were ready to start projects.
A content engine that doesn’t stop → Between strategy-led social posts and ongoing shoots, Alpha now has a steady flow of fresh content showcasing their craft.
A website that works for them→ The new Squarespace website that we had developed became a clear, trustworthy home base — driving more form fills and quote requests.
Video that builds trust → The walkthroughs, timelapses, and BTS moments gave potential clients a transparent look at what they could expect with Alpha.
THE NUMBERS The Metrics That Matter
Reach grew by 139% since working with them.
Views on reels grew by 176% - bringing many new clients.
BTS & unfiltered content generated up to 115% more engagement than polished posts.