THE CLIENTChipperfield Mobile Physio & Wellness.
Chipperfield Physio & Mobile Wellness is a mobile rehabilitation and wellness clinic serving communities across BC. Their multi-disciplinary team offers physiotherapy, kinesiology, counselling, and more — delivered directly to patients’ homes.
THE PROBLEMWhat Did They Need Help With?
Chipperfield came to us with big ambitions: keep their services top of mind in a competitive market, connect with a harder-to-reach senior audience, and spotlight newer programs like Clinical Counselling and Concussion Care — all while maintaining steady demand for their core services.
Specifically, they needed support to:
Level up their advertising → Craft higher-performing ads that spoke directly to the right audiences, from marathon runners to retirees navigating life changes.
Build awareness for niche services → Position new programs like Clinical Counselling and Concussion Care to connect with distinct personas.
Balance demand and growth → Maintain steady service bookings through strategic ad campaigns, and pivot quickly when services reached capacity by shifting focus to recruitment.
Create a strong content engine → Keep their brand present with ongoing, professional content shoots that fed campaigns, nurtured their audience, and reinforced Chipperfield’s expertise.
THE SOLUTION What We Did.
Culturally & emotionally relevant campaigns → Developed campaigns that tapped into real life triggers, helping services like physiotherapy and counselling resonate with seniors, caregivers, and sports enthusiasts.
Creative testing with purpose → Built and tested carousel, static, and video ads to identify what formats drove the strongest performance across different age groups.
Lead magnet + nurture funnel → Created tools to support anxiety management as a dedicated counselling campaign, capturing opt-ins and building trust with our audience This was followed by thoughtful email workflows that continued to nurture the audience with supportive, relevant content.
Strategic program launch → Planned and executed the full marketing rollout for the Concussion Care Program (and future programs), building awareness and ensuring it reached the right audiences at the right time.
Content engine creation → Planned and produced monthly shoots to fuel both campaigns and organic social. This solved a long-standing challenge for a mobile practice like Chipperfield, giving them a consistent stream of professional, culturally relevant content.
Ongoing optimisation → Continuously refined messaging and creatives, pivoting ad focus from service bookings to hiring once appointments were at capacity — keeping growth sustainable.
THE RESULTSHere’s What Changed.
Services at full capacity → Demand grew to the point where Chipperfield’s appointment calendar was consistently booked out. With services running at capacity, our ad focus pivoted strategically to recruitment and team expansion.
Warm, high-value audience built → Our counselling lead magnet campaign captured opt-ins and built a base of highly engaged leads from the exact demographic Chipperfield wanted to reach. These contacts are now being nurtured through ongoing campaigns and email workflows.
A strategic content library → Monthly shoots with Roy Productions created a bank of professional, versatile content that continues to fuel both paid campaigns and organic social — keeping the brand consistently present and culturally relevant.
Program awareness established → The Concussion Care Program launch successfully built visibility and credibility, positioning Chipperfield as a go-to provider for athletes, caregivers, and older adults navigating recovery.
THE NUMBERS The Metrics That Matter
Reach increased by 81% (from 479,602 to 869,128).
Impressions doubled, with a 99% increase (from 2.2M to 4.4M).
Clicks rose by 116% (from 1,728 to 3,740).
400 new email sign-ups and counting via our Counselling Email lead magnet.
*Results are reflective across one business quarter.